Every month, I’m exploring more about doing work that matters in the age of AI, interviewing the people who seem to be standing out while staying human, then sending the whole story to your mailbox in a real physical letter, along with stickers and other surprises. Completely free.
When anyone can ship an idea in an afternoon, how does your work get noticed?
AI made building easy. Standing out is the hard part now. I’m talking to the people who’ve figured out how to make their work visible, and got the team excited about the thing they built.
from NYC to Seoul, London, Adelaide and Auckland
Every month, I’ll follow one useful question about building a career that matters in the age of AI, interview the people closest to it, and send the story to your mailbox.
The first goal is 100 new internet friends to send a little letter to, some stickers and a good excuse to make the internet feel a little more physical.
77 mailboxes to the first goal.
One letter every month. Completely free. The first ships August 31.
go say hi. they’re on LinkedIn.
Hey I’m Steven 👋
I’ve spent most of my career trying to figure out how work actually works.
I built and sold a marketing agency in New Zealand, helped a 30-year-old coffee company grow from $225k to $500k a month online, started companies, hired people and read more resumes than I can remember.
Then I was suddenly made redundant and found myself on the other side of the table, hoping someone would read mine. I sent 50 applications. Forty-nine disappeared into the void and one came back with a very polite no.
There’s a feeling that you get when looking for a job when you need a job that fills you with the feeling of ‘will this ever end.’ Waking up and staring into the face of rejection daily would make anyone feel a little insecure!
Then I decided to think outside the box. What’s just crazy enough to work. It took a few tries, but after the final experiment, within 48 hours, I heard from the person who would become my future boss AND sponsor my visa to the USA.
I haven’t applied for a job since.
My roles at AirOps, Optimizely and Clay all came from people reaching out through LinkedIn.
Since then I’ve taught 4,400+ marketers how to use AI, which has given me the privilege of seeing work from almost every angle in this new age.
And here’s what I keep coming back to: we’re all learning the same new skill and trying to solve the same puzzle. AI, for all the noise, still needs people who know what good looks like. Your expertise matters more, not less.
One in four graduates of my AI programmes has been promoted or moved into a new role. Companies are looking for people who can combine what they already know with these new tools, but it’s hard to tell what actually works when everything changes every five minutes.
That’s why I started Steven’s Mail Club. Every month, with the secret agenda of making more internet friends, I chat to people who are standing out while being human, and turn what I learn into a physical letter.
I hope I get to send you one.
Cheers,
Steven
Yep. Every letter is completely free. No card. No checkout. Just one useful story arriving in your mailbox each month.
A real physical letter you can sit with, scribble on and keep.
Inside is one reported story about thriving at work in the age of AI, built from interviews with the people living it, and one useful takeaway you can actually use. Plus stickers and a few other surprises.
Anywhere in the world. New York, New Zealand or somewhere in between. If your mailbox has an address, I’ll get a letter to it.
August 31. Then a new letter follows every month. Turns out physical mail moves a little slower than the internet, which is sort of the point.